Thirty-four year-old Chinese-born entrepreneur Ada Yi Zhao combined her knowledge of finance and love of fashion to create Curated Crowd, the world's first integrated crowdfunding and e-commerce platform for emerging designers.
In a world that is becoming more aware of the importance of sustainable production, consumers are looking for easy shopping locations that still maintain their increasingly eco-conscious values.
Ada Yi Zhao, founder of Curated Crowd, thinks that, after the coronavirus pandemic, “the all-singing and -dancing events like fashion weeks are not going to happen”.
This week, FashionUnited presents five startups that aim to change the way people buy clothing and accessories. Young consumers are demonstrating a growing interest in sustainability, social justice, and personalization. At the same time, technologies like augmented reality and virtual reality are expected to reshape the fashion retail landscape. Therefore, it should come as no surprise that a rising number of startups combining some of these trends are being launched around the world.
NEW PLATFORM: Curated Crowd has launched a crowdfunding and e-commerce platform for emerging designers, WWD has learned. The concept was led by chief executive officer and cofounder Ada Yi Zhao and Kristina Kuzmina, who believed that there was another avenue for new labels to launch globally.
Curated Crowd's Ada Yi Zhao wants website to help emerging designers break into the fashion industry, with people who invest rewarded not in cash but by gifts of fashion and privileged access to shows
As the last day of Paris Fashion Week draws to a close, the official Fashion Month ends. To many people Fashion Month is a month of splendour: glitzy shows, intimate dinners, spectacular people watching and of course, Instagram extravaganza. But, where are the creators of all these splendours during New York, London, Milan and Paris Fashion Week?
As London celebrates the best of British fashion at London Fashion Week, the next generation of designers face challenges to make their way in a demanding industry.
A great idea is an important first step, but it’s the business model that will turn that concept into a real company.
