GENEVIE COAT

MAISON AZZURA stands out in the world of fast fashion with its high-quality garments and meticulous attention to detail. The company partners with family-run French fabric houses that date to the 19th century, ensuring that they have the best knowledge of high-end textiles including lace, tweed, silk, and cashmere. The embellishments, beadings, and finishes are also precisely created in Paris, giving tribute to each design's ancient narrative. Using the finest materials and optimizing the production processes for each design, the brand approaches its collections with a sustainable perspective. The hand-made clothing lasts a long period due to its timeless qualities, allowing consumers to enjoy them for a lifetime rather than just one season.

Esma Azzouz, a pioneer in modern fashion, founded Maison Azzura. She established the company in 2020 in a vibrant setting, driven by her passion for the fashion sector and entrepreneurial spirit. She put together a team of passionate industry specialists, including skilled artisans who have been practicing their craft for many years.  Esma draws inspiration from her Moroccan heritage. She feels that maintaining a sense of self involves being connected to your roots. She is constantly inspired by dreams, travel, and the arts.

The bold yet elegant silhouettes with avant-garde accents of MAISON AZZURA's ready-to-wear and couture collections have earned them distinction. The designs are a reinvention of traditional feminine tailoring, resulting in a chic, sophisticated, and timeless article.