Irresistible Leather - The RUF

q: Why is the brand named ’The RUF’? a: RUF stands for “Real Urban Fit”. Our name emphasizes our obsession with the perfect “fit” and quality. We are devoted to create apparel that can be worn with ultimate comfort any time of the day. The trade-off between comfort and style in leather apparel is redundant when craftsmanship in production marries creativity in design. q: Do you think having studied Media and Communication helped you with establishing your brand? a: I wouldn’t say so. Since the launch of the first collection, customers’ warm and inspiring feedback about its novel style and the perfect fit along its high quality and butter-soft touch was what gave shape to the identity of the brand. q: What is it about leather that attracted you to it? a: Its versatility and sophistication; also the meticulousness it requires. I believe that leather elevates every look. q: How do you go about sourcing your materials? a: Along the years I have been fortunate enough to meet with people who are as enthusiastic as I am about leather. Most of these people have later become my suppliers. I primarily source my raw material from Turkey and all my materials are sourced responsibly. The leather is naturally tanned and naturally dyed specifically for The RUF. q: How would you describe your The RUF in three words? a: Vibrant, artisan and sophisticated. q: If you had to choose one design to wear everyday, which one would it be? a: I would choose The RUF’s short skirts with elastic waist. Simple, yet chic. Super comfortable, it can be paired with anything from cozy sweaters to silk blouses, t-shirts to crop tops. Easy to wear everyday with sneakers, sandals or boots. q: Is there a new collection coming that we should know about? a: Of course, the new spring/summer collection is due in March 2020.