The New Contemporary - Voranida

q: What is the main difference between the fashion industry in Bangkok and in Europe? a: I would say the main difference is that the European fashion industry encourages the creative versatility coming from multi-cultures and backgrounds whereas the Thai fashion industry keeps true to their originality and craftsmanship. q: What is the main ethos behind the brand? a: We would like to inspire and empower women in different forms, ages and backgrounds, as we believe in the abiding beauty of all women. q: Experimental cuts are very much part of your brand, can you tell us a bit more about the process behind it? a: Every time we start a new season, we would work with the fabric and how it will translate our ideas for each garment into a cohesive collection. The fabric experimentation is vital to us, we always make at least 5 samples depending on the difficulty of construction. This helps ensure that our final fabric choice will sit harmoniously with what we envisioned. This, I believe, is what sets us apart from others. q: What or who are the major influences when it comes to designing? a: Maison Martin Margiela - I love how he can translate his unconventional idea into his collection. q: What is your favourite piece in the current collection? a: Giana coat, this coat is very sophisticated and surprisingly playful. This coat can be deconstructed by unbuttoning. It is an experimental coat that can be transformed into a jacket for a single ready-to-wear summer piece. q: How would you describe the typical Voranida woman? a: A well-rounded person, who is in their mid age with an appreciation for art, fashion, and design. She portrays herself as an inventive and sophisticated woman with a creative perception and contemporary vision. q: How did you find out about Curated Crowd? a: I came across Curated Crowd during my time in London. I loved the aesthetic and ambiance of the shop, which I felt was very in line with Voranida's itself. It would also be appealing to Voranida’s women.