From Ukraine With Love - Guzema

q: What was the initial push for you to change careers from a journalist to a fine jewellery designer? a: For a long time I wanted to have something that was mine, but I didn't understand what exactly it might be. I have been fascinated by jewellery all my life. My love for jewellery transferred to me genetically from my grandmother who presented me with golden apparel for every birthday when I was a little girl. Then I started creating first pieces of jewellery and carried on making them upon request from my friends. This was how my brand came into existence. q: Do you think being a journalist has given you elements of inspiration for your designs? a: Kind of, I am inspired by everything that surrounds me and, of course, my experience in journalism has made an impact on me. q: Your brand has grown very quickly and has gained acknowledgement early on, how do you feel about that? a: I didn’t expect my brand to develop so fast. Initially, I did it as a hobby. However, the demand for jewellery and the support from loved ones inspired me to carry on. So now, whenever I see happy women wearing my designs, I realise what I am doing is right. q: What advice would you give people who want to start their own jewellery line? a: Don’t be afraid to start creating. q: Can you tell us a little bit about your design process? a: I try on every jewellery piece that I make. I wear it myself to understand whether It feels comfortable or if something needs to be changed or removed. I also observe the reaction of others and if it brings them joy, then I decide to launch production. I put 100% of my energy and love into every collection. q: Where do you see the brand going in the next 5 years? a: I would hope to find boutiques of Guzema Fine Jewellery in all the capitals of the world. I would love for my jewellery pieces to help modern women feel special and place an emphasis on what nature has given to her personally. q: How would you describe the women who buy your jewellery? a: All women who shop with us are very different: some can be self-sufficient, strong or gutsy, others may be introverted and shy, delicate or not always sure about themselves. But all of them inspire and motivate me to create! I want them all to feel unique wearing our Guzema Fine Jewellery pieces.